We’re back with Step 2 of our SEO guide. Today we’re looking at how utilising the correct SEO tools will not only allow you to measure the results of your a SEO campaign, but also have a direct result on its success.
There are several tools used for the implementation of SEO, some can cost a lot of more some are really cheap and some are free. As an agency that focuses on helping small businesses with their SEO we’ll only focus on the free/cheap tools.
Here are the basic tools to use:
Google Keyword Planner
Google Keyword Planner is really for people using Google Adwords, but you can register for a free account, and use it as you wish for just working out ideas here. Once you’re on the website click, “Search for new keywords using a phrase, website or category.” Follow the instructions entering in your product or service. Then enter in your landing page and the category of your website. Negative keywords are keywords that you don’t want to be associated with but are from related industries, for example I offer search engine optimisation, I do not offer direct marketing. A camera shop would put photographers there and so on. Don’t worry about the other fields just click ahead and get the data.
Once you’ve searched get ideas, there will be two options keyword ideas and adgroups the difference being one option is singular keywords and the other is groups of keywords.
Have a look at the keywords, ideally what you need is the keywords that are the most related to what you sell, whilst also having the lowest completion possible along with a high search volume. The suggested bid also gives you an idea of how much your competitors desire those keywords with the lowest being the least desired. There are other options on keyword planner but for purely SEO services it’s easier to just focus on this option. Once you’ve decided on what to put in your site make a note of them in an excel or word doc.
I’m yet to find a rank tracking software that is of any good use without paying any fees/ Serpbook.com, is the tool I use and it’s fairly cheap and gives great advice, they do a 30 day free trial so it’s worth checking out. The other option is to manually check this against Google and Bing by typing in your keywords and keeping a spreadsheet of where you’re ranking on a weekly basis. To do this I would first log out of your Google account (if you have one) and clear your “Cookies and other site and plugin data”, along with your “Cached images and data”.
The reason you need to do this is because google uses the data it has on you to personalise your results, using an alternative browser is an option if you do not know how to do this. It may be easier to take on an SEO Agency on a consultancy only basis as they will usually have paid for a lot of software that they implement on clients. This is an option we offer which you can take a look at in our packages section.
Most rank tracking software will look like this.
It’s fairly self-explanatory you put the keywords into the rank checker, make sure you select the correct country, and if your more focused on local business you can select an option for just that.
Google Analytics is an essential tool to install on your website there are several ways in which to do this. Follow this link, you’ll need to have already opened a google account to proceed, if you don’t have one simply sign up and proceed.
Once in click on the cog that says admin, then click on account and “Create New Account”. It will instruct you to add a website tracking code to every page you want tracked, which is very time consuming. However there is a far easier way to do this if you use a platform like Wix or Word Press, its fairly easy. With Wix simply follow these instructions, with Word Press just click add plugins, type in the below plugin and install it on your website.
Once installed click on the tab Google Analytics tab and you’ll be able to either manually add Google Analytics by putting in the tracking ID of your account or you can click authenticate with google and it will manually add your account. Google Analytics will now be installed and you’ll be able to find out all search information related to your account.
Google Search Console
Using Google Search Console to find any issues with our website along with finding out how are content is being linked to. A similar process is followed here with installing Google Analytics, you can either use a plugin, or go directly on the website. For the plugin simply search Webmaster tools and follow the same process as before. Click here to open sign up with webmaster tools. Be warned you must type in your website as it appears in the search bar, if it doesn’t have a WWW then you must enter it without the WWW if it is https rather than http you must specific this when signing up for account.
Their recommended method I always find a little too time consuming but it may be the easiest way to do so if you’re having trouble. The easiest way I would recommend is clicking alternate methods and clicking use analytics, using the data you already have available. If your using wix there’s a useful guide here
Optimiser, Social Signals and Subscription Plugin
There are three types of plugins you should always focus on installing. One to optimise your website, one for social signals and one for subscribing to your blog. You should add an optimiser plugin either Yoast or All in one SEO they both have free options if your using WordPress. Unfortunately these are not options available for Wix, the best I can advise if you’re not using WordPress is to either make do without or download software like SEO Power Suite, which is paid for. You’ll also need to make sure you have social signals and a subscription to your blog on your website, these are plugins that are fairly easy to come by regardless of what Content Management System you are using. The ones I use are “Social Media Follow Buttons Bar” and “Ultimate Social Media Icons”, on WordPress but there are tons of plugins on various platforms that will do exactly the same thing.
Now you’ve got all the tools ready, it’s time to start focusing on optimising your website click step 3 to get cracking.
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