Social Media Marketing UK

Social Media Marketing or SMM is a marketing approach that is increasing in popularity, this is due to the accuracy and the amount of data social media platforms hold.

Advantages

  • Social Media Ads are great for getting exposure for your brand, and making people aware of your products and services.

  • Social Media Ads are great for targeting customers that are unaware of your product existing but would likely purchase it if they heard of it.

  • Social Media Ads is great for re-marketing, tools such as Facebook pixel which can be utilised to target leads until the convert.

  • Social Media Ads are powerful for boosting the exposure of blog posts.

Disadvantages

  • Most paid social media is not pay-per-click thus if you achieve little results you can waste a lot of money.

  • There is a lower intent in social media ads when compared to search marketing, and conversions are lower due to the fact that people aren’t specifically seeking your product.

  • Many social media ad campaigns can be less effective if you do not already have a strong social media following.

Overall social media is ideal for anyone looking to reach individuals who either may not be aware of your product or are not actively searching it.

Are you interested in setting up a social media campaign but don’t know how? Have you tried to set up social media ads before but not found any results? Contact Us today to discuss your options with SEO:

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Platforms

Facebook : Facebook is currently one of the greatest paid promotional social media tools, it’s accurate, can target a large number of people and can produce a reasonable ROI.

LinkedIn : In terms of ROI it isn’t the best platform however it is the best platform for B2B businesses where search traffic for keywords related to their services is low.

Twitter: Twitter is quite a good paid promotional tool however it is yet to beat Facebook in terms of its accuracy and ROI.


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