How Can Organic Social Media Marketing Help My Business?

Absolutely every business should have a social media presence in our last blog post we went through the different types of social media platforms and which is the most appropriate for your business the link to this post is at the top of the page, once you’ve decided the best social media platforms for your business it’s time to learn how to use social media to grow your business. Many businesses operate organic social media in-house however depending on the organisational structure of your business it may make more sense to outsource your social media to a third party.

Organic social media marketing is about building an audience of people who will keep up-to-date with your products and services on a regular basis, it’s not necessarily about selling to your audience but engaging with them to the point where they proactively want to buy your product or services.  Every social media platform has its own benefits Instagram is very hard to sell on but great for any visualised business. Twitter is a great way to promote your blog content as part of your content marketing to users who are unlikely to find your business as well as with the added benefit of for the potential of your content going rival.

Social media needs a combination of your website’s blog content and curated (other website’s) blog content along with images that tell the story of your business. With Facebook, you’ll need to be posting the least frequently with a small business requiring around 2-3 posts per week. For the same size business, Twitter would require 10-15 posts per week and Instagram 5 posts. If you’re running a larger business keep the ratios the same but increase the number of posts.

How much does it cost for social media marketing in the UK?

At SEO Article Heroes we charge the following amounts:

  • Small Local Business: £140 per month
  • Small Nationwide Business: £310 per month
  • Medium Nationwide Business: £530 per month
  • Large Nationwide Business: £1000+ per month

How easy is it for me to do it myself?

Out of all digital marketing methods, organic social media is probably the easiest one to manage yourself. That’s not to say that it’s easy just that it’s easier than the other marketing methods. There are a few really good tools with free options such as Buffer for social sharing. If you know your target market well and have a good understanding of what your audience will like to see then it may be fairly easy for you to manage yourself. Research about social media as much as possible and ensure that you’re engaging with your audience more than your trying to sell to them.

For a full guide to social media management please stay tuned and subscribe at the bottom as we will soon have a guide offering a more in-depth look at social media management.

For more information about organic social media marketing (SMM) and how we can help grow your businesses organic social media traffic please check out our social media marketing UK page.

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