Absolutely every business should have a social media presence in our last blog post we went through the different types of social media platforms and which is the most appropriate for your business the link to this post is at the top of the page, once you’ve decided the best social media platforms for your business it’s time to learn how to use social media to grow your business. Many businesses operate organic social media in-house however depending on the organisational structure of your business it may make more sense to outsource your social media to a third party.
Organic social media marketing is about building an audience of people who will keep up-to-date with your products and services on a regular basis, it’s not necessarily about selling to your audience but engaging with them to the point where they proactively want to buy your product or services. Every social media platform has its own benefits Instagram is very hard to sell on but great for any visualised business. Twitter is a great way to promote your blog content as part of your content marketing to users who are unlikely to find your business as well as with the added benefit of for the potential of your content going rival.
Social media needs a combination of your website’s blog content and curated (other website’s) blog content along with images that tell the story of your business. With Facebook, you’ll need to be posting the least frequently with a small business requiring around 2-3 posts per week. For the same size business, Twitter would require 10-15 posts per week and Instagram 5 posts. If you’re running a larger business keep the ratios the same but increase the number of posts.