As a local business owner, your focus should be on fulfilling the service you provide to your customer.
That’s why when it comes for the said business owner to market their services online, it is common to feel confused and even overwhelmed at the variety of options.
Here, we’d like to discuss one of the most effective marketing channels for local businesses to take advantage of local SEO.
In fact, a recent study by Search Engine Watch states that the effectiveness of local SEO continues to rise, as local pages on small business websites (i.e., booking and appointment pages, local service pages, etc.) saw a 30.4% increase in consumer actions in 2018 as compared to 2017.
As this trend continues to rise, it is imperative that you take advantage of this for your local business.
What Is Local SEO?
Local SEO is a type of search engine optimization practice that focuses on ensuring your website shows up in Google when a searcher in your area types in a keyword query that is relevant to your business.
For example: if you are a dentist in Las Vegas, the goal of your SEO campaign will be to ensure that your website shows up when a searcher types in a variation of high-intent keyword phrases such as “Las Vegas dentist”, “dentist Las Vegas”, “dentist near me”, etc.
By successfully doing so, your services will be put directly in front of people who are actively looking to buy your products and services!
How Does Local SEO Work?
Local SEO works by having the most relevant, authoritative content for any given search.
There are two types of business assets you want to optimize in order to give your business the best local SEO results possible.
The first is your Google My Business (GMB) profile.
This is the profile of your business that shows up in the Google Maps section of a local search.