In this day and age, everyone is inclined to start their own business. People want to create a stable future where they don’t have to answer to anyone, and they can manage their own time. Also, starting a small business has a lot of growth potential compared to just being an employee, where upward mobility is quite slim.
So people are always looking for fresh business ideas on which they can hinge their business model. Some prefer the brick-and-mortar approach, basically opening up a physical store, while others are being innovative by starting a business online.
Going the dot-com route and opening an online store has a lot of complexity to it, more than just coming up with a creative URL. One huge advantage it has is it’s a lot cheaper. The cost of running the business is mostly on managing the website, shipping, and accepting payments.
On the other hand, many shoppers want to touch and feel the product, especially for luxury goods. Both models also require different marketing techniques. Online stores, however, have another significant advantage over physical stores; they can use search engine optimization, or SEO, to extend their reach, far more than what physical stores can accomplish.
According to moz.com, SEO is the practice of increasing the quality and quantity of site traffic through organic search results. This means increasing the number of visitors on a given site by expanding the site’s ranking on search results. And more than that, it has to be quality traffic; people have to be clicking to your websites because they have what they want. SEO, therefore, is a great tool that small businesses can use in order to achieve success.
Here are some SEO marketing tips for small business scalability.
Today, more than ever, sites hold ever-increasing importance for the success of many businesses, particularly for small businesses. In order to gain the attention of more visitors and audience, your website should be optimized to make browsing easier.
First, create a domain name that embodies your business and where it is located. You can also add essential keywords on the title page of your site that identifies your business name, the services or products you offer, and the location. If you have a physical store, you can also add the address as well as a means to contact you.
An easy way to boost your local SEO is to make sure that your business is available and consistent on business listing information on different third-party sources. Search engines are continually scanning these sites to create a stronger and more in-depth understanding of the local businesses.
Some examples of these sites are DexKnows, Google, Yelp, and yes, even Facebook is included. Make sure you also update your listing by uploading photos, videos, and other vital information to make it easier for people to find your site.
Before jumping into a long-winded explanation about this, let us first define what a long-tail keyword means. First know that there are two kinds of keywords, short-tail, and long-tail. Short-tail keywords are usually concise, consisting of 1 to 2 specific words.
Long-tail keywords, on the other hand, are wordier and typically consist of 3 to 6 words. Using long-tail keyword helps to increase search ranking because it hits on numerous ways people might search about the products or services that you offer. So people who come to your site are the ones intending on making a purchase.
Most people tend to forget how essential reviews serve in boosting traffic to your site. Reviews help to establish the visibility of your business in local search results, and responding to them will only foster growth. For small businesses, they need to make sure that the reviews they are getting are genuinely from their customers. It helps to remind customers to post reviews about the product they purchased on your site, both positive and negative.
The more authentic the reviews you get, the better your business will look in search engines. Respond to positive reviews by thanking the customers for their feedback. If it is a negative review, still thank them for their feedback and ask them to get in touch with you directly about their concerns.
What people love about small businesses is their personal touch on the products and services that they offer. And in order for them to appreciate your effort, it helps that you build a strong connection with your local community that you serve.
A great way to do this would be to use social media like Facebook, Instagram, and Twitter to connect to local audiences. Social media platforms give you the chance to stay engaged with all your customers, and this doesn’t only mean posting promotional posts. Make sure you share things that would interest the local community.
Sarah Brooks is a passionate blogger and frequent traveler who loves to write about digital marketing and IT issues and solutions. She is currently working with sequentialnetworks, one of Europe’s leading Consultancy Managed IT Services Providers, which offers London leased line and dedicated servers to companies based in London and Manchester.