SEO (search engine optimisation) is a form of search marketing that focuses on the organic search on Google.
Google – The main platform for Search Engine Optimisation is Google this is because Google has the highest amount of traffic. Whilst there is no difference between SEO for Google and Bing or Yahoo, Google’s algorithm is far more accurate and a website’s rankings in Google is a better KPI’s than its rankings in Bing or another search engine.
Bing & Yahoo – Bing & Yahoo have far lower traffic on their platforms and their search algorithms are a lot less accurate, your site will receive traffic through Bing & Yahoo however rankings in Bing & Yahoo should be taken with a pinch of salt.
Overall SEO is ideal for anyone looking to increase their website’s traffic long-term, and are in a position to spend time and money on SEO without reaping any benefits for a long time.
Are you interested in setting up a SEO campaign but don’t know how? Have you tried to set up a SEO campaign before but not found any results? Contact Us today to discuss your options with SEO.