PPC (pay-per-click) advertising is a form of search marketing that focuses on the paid advertisements on Google.
Google AdWords – The main platform for Pay-Per-Click advertising is Google this is because Google has the highest amount of traffic. Generally we would recommend focusing most attention on Google’s pay-per-click platform.
Bing Ads – Second to Adwords is Bing, Bing has a far lower traffic on its platform and is therefore really only necessary when Google AdWords is reaching its full potential
Overall PPC is ideal for anyone looking to increase their website’s revenue quickly, the profits of which can then be diversified into other marketing platforms.
Are you interested in setting up a PPC campaign but don’t know how? Have you tried to set up a PPC campaign before but not found any results? Contact Us today to discuss your options with PPC.