How to Grow Your Business Online: The Ultimate Guide to Digital Marketing

In the last blog post, we wrote about how to create an online presence for your business which serves as a getting started guide for getting your business online. In this blog post, we’re going to focus on the ways in which to grow your business online, breaking down all the various marketing options and deciding which one works best for your business. After this blog post, we’re going to focus on specific industries and which is the best for growing your business online.

How do I use digital marketing for my small business?

No two businesses are identical and thus it makes sense that no two businesses would approach digital marketing in an identical manner. Whilst the business world moves towards digital marketing many local businesses still rely on marketing methods such as direct and print marketing which continue to provide a return on investment for specific industries. However for the vast majority of businesses a lack of focus will lead to the stagnation or even collapse of a business. This is why we suggest looking at this a guide as an overview to the world of digital marketing. Local businesses always do really well with a combination of local SEO and organic social media marketing, whilst nationwide businesses can tend to do a lot better with PPC, content marketing and paid social media management. The competitive nature of your industry will also have a massive impact on which marketing method is appropriate for your business.

There are various approaches to digital marketing all with their own flaws and benefits this page will feature quick guides on each form of digital marketing, along with more in-depth guides and guides specific to each individual industry. Here is a quick overview of each marketing method with their respective pros and cons.

Managed SEO

Is the process of optimising your website for the purpose of search engines such as Google in order to receive more traffic to your website. SEO overlaps with other services such as content marketing, copywriting, PR and Web Development.

Pros: In the long-term provides a medium of free traffic entering into your website.

Cons: Can take a long time to rank for keywords if you are hiring an SEO agency it can take several months before you realise any results.

We offer to managed SEO services to businesses in the UK if you’re looking for managed SEO services please contact us through the form below or by the email and phone number provided.

PPC Marketing

PPC Marketing is the process of utilising a search engine’s ad network for the purpose of gaining more traffic to your website. Optimising a PPC campaign involves a variety of tasks such as creating and optimising landing pages, keyword research and selecting a relevant audience.

Pros: PPC provides one of the fastest ROI’s in terms of all digital marketing methods if you have the required budget and want sales fast PPC is usually the best digital marketing method to look at.

Cons: PPC  costs can be high in terms of up-front costs, if you haven’t hired someone trained in PPC it’s very easy to waste large proportions of your marketing budget.

We offer Organic Social Media Marketing Services to businesses in the UK if your looking for Social Media Marketing UK contact us through the form below or by the email and phone number provided.

Organic Social Media Marketing

Realistically every business should be getting involved with social media and creating social media accounts. It’s the most common form of digital marketing that is managed in-house. That being said in order to make the most out of social media it’s worth contacting a social media agency as they may be better placed to attract leads and grow your following.

Pros: Organic social media is a great way to grow your brand and gain awareness of your business, there is a potential of allowing your business to go viral and build up a cult following.

Cons: It can sometimes be difficult to measure the success of organic social media campaigns, organic social media is often more about growing your brand and creating more awareness of your business that directly bringing in more sales and leads.

We offer Organic Social Media Marketing Services to businesses in the UK if your looking for Social Media Marketing UK contact us through the form below or by the email and phone number provided.

Paid Social Media Marketing

Paid social media marketing is the process of utilising the ad networks from social media platforms in order to gain more leads and sales for your covers business. There are various social media platforms that you can operate your marketing campaign on our previous guide on how to create an online presence the best platforms to focus on based on your industry and size. Each social media platform has its own features such as boosting posts, remarketing and audience targeting.

Pros: Paid social media is a great way to reach people who may never have heard of your business and wouldn’t necessarily search for your business’s products or services due to lack of awareness that such a product or service exists. There is the potential to match your products or services to demographics likely to purchase your products.

Cons: As with PPC, it is very easy to waste a lot of money through paid social media if you don’t know what you are doing and you haven’t hired a paid ads expert. Hiring an expert and committing to an ad spend that is required for your industry can be quite expensive if you do not have the budget required.

We offer Paid Social Media Marketing Services to businesses in the UK if your looking for Social Media Marketing UK contact us through the form below or by the email and phone number provided.

For a quick guide to exploring more of the features and benefits of each marketing platform select from our guides below.

Check out the below quick guides for introductory information on the various marketing platforms that can be utilised:

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