How to do SEO for your Mobile Site

Why is mobile SEO important?

Making the most of mobile SEO makes sure that you are able to offer the best possible presentation of your website to a mobile device user. As our channel of communication increasingly becomes mobile-oriented, it is becoming more and more important to make sure that your site is mobile-friendly. Failing to make your site fully available for mobile user means that you are going to miss out on a decent rankings in the SERP’s and therefore lose a funnel of income pumping cash in to your bank account.

The statistics portals research claims that over 51% of website traffic worldwide has come from a mobile device. This, therefore, infers that over 51% of sales would be made by a mobile device. By failing to make your site fully available for mobile user means that you are going to miss out on a decent rankings in the SERP’s and therefore lose a funnel of income pumping cash in to your bank account.

It is also worth noting that Google now uses the mobile version of the site to determine its rankings. If your site is as good as it can be, or if you put less content on your mobile site, you won’t be able to get a decent ranking. It might even be worth looking for an SEO company in London who will be able to do the best job possible and guide your mobile SEO in the right direction.

How can you improve your mobile website?

Improve your site speed

The absolute best thing you can do for the mobile SEO of your website it make sure that the loading speed of the site is the absolutely best that it can be. Over and over again, studies are showing that people are extremely more likely to leave sites that load slowly and often never come back again. Speed has always been a ranking factor, and Google is increasingly focusing on fixing this common problem.

Optimise images

If there is one quick win to improve your site speed, it is this: optimize your images. Don’t load those 3000 x 2000 pixel HD images on your site. Scale them to the correct size and make them smaller with a tool like ImageOptim or WordPress plugins like WP Smush.

Reduce redirects

A redirect from a page is when a visitor is lead from one requested page to another. This happens normally because the page that has been requested has been moved or deleted. This can, of course, lead to a good user experience when done properly, but the more directs incorporated in to your site, the slower your site will become. Make sure not to make endless redirects and try not to keep links around that point to deleted posts that are redirected to new ones. Always make direct links.

Don’t use interstitials or pop-ups

Google now penalises sites that use big pop-ups or interstitials to promote newsletters, sign-up forms or ads. These normally prevent the user getting to the content they need. Make sure not to do this, but if you mist, be sure that you abide by Google’s rules.

Test your site and tell Google about it

Before you start working on your mobile SEO, you should run a Mobile-Friendly Test on Google to see where the best place to start your SEO is. During your work, you should continuously test your site to see if you make any progress. If your site is optimised properly, you need make sure that you tell Google about it so that it can be checked and indexed. Use Search Console to stay on top of the performance of your site.

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