How Can Managed SEO Help My Business?

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SEO is the marketing method which aims to increase rankings in search engines such as Google through three main approaches; Content, Backlinks & Technical. Technical SEO is essentially a rudimentary offshoot of web development. It’s all about making sure you have a good site speed, you’re using an SSL, implementing schema and using the correct metatags along with many others.  Content with regards to SEO is about creating good landing pages featuring the keywords that you want to rank for alongside high-quality blog content which is used to support your landing pages with blog content discussing the services you offer. Backlinks refer to links from other websites back to your website. There is a whole discipline dedicated to link generation which can take on various forms such as outreaching your content for the purpose of link-building and guest posting.

SEO isn’t just about ranking for the most obvious keyword related to your business SEO is about trying to find keywords with a low competition and a high search volume whilst also having a high intent related to your business. Through blog content SEO also looks at creating blog content that either answers questions or has a title that someone is likely to search for to get information the will create engagement and awareness for your brand. It also creates traffic that’s great for remarketing through platforms such as a Facebook pixel or Google Ads. Whilst SEO is focused on rankings most good SEO agencies will also focus on the layout of your website and how likely it is for your search traffic to translate into a lead or sale.

Local SEO is the approach to SEO that focuses on traffic from your local area, this is particularly useful if you run a business which requires people to visit a physical location in order to conduct business such as a mechanic, hairdresser or building services. Whilst most of the procedures from regular SEO needs to be incorporated in local SEO, there should also be a focus on creating a well-developed Google My Business page and ensuring you have a high number of reviews in Google maps. Creating several of what is known as a citation which includes your name, address and phone number in local directories is also highly beneficial to local SEO. Finally, another tactic to local SEO is simply targeting localised keywords.

How much does managed SEO services cost?

Managed SEO services can be quite expensive and we wouldn’t suggest that anyone takes on an agency or freelancer if they aren’t prepared to wait a considerable length of time before they start noticing traffic come through. As a rule of thumb, most websites don’t notice considerable levels of traffic for up to 6 months after taking on SEO services. Do not take on an SEO agency unless you’re willing to wait this amount of time and money, instead, we would recommend going down the PPC route. Below is a rough guide to the costs involved for SEO

  • Local Small Business: £200-400 per month
  • Nationwide Low Competition Niche: £300-500
  • Nationwide Mid Competition Niche: £500-1000
  • Nationwide High Competition Niche: £1000-£5000

For a full guide to DIY SEO please check out our SEO Guide.

For more information about SEO services and how we can help grow your businesses organic search traffic please check out our managed SEO services page.

How easy is it for me to do it myself?

SEO is great for businesses that are already creating a high volume of content are receiving links naturally and have a website that has been developed in an SEO-ready capacity. However, SEO requires software costing upwards of £100 per month along with years of experience and to execute accurately and in a timely fashion. For those wishing to go at it alone, your best at looking at SEO as an extra benefit to what you are already doing. Listing your website in directories, ensuring you have good reviews on Google My Business, creating high-quality content and building links naturally through promoting your content will have a direct benefit on your business outside of SEO. After a while, you’ll notice traffic coming through Google Analytics and Search Console and can make adjustments accordingly. When you have the budget for an SEO consult with an expert to see if it’s right for you.

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