PPC (pay-per-click) advertising is a form of search marketing that focuses on paid advertisements on Google. Unlike SEO, PPC provides fast results, you can expect to see a return on investment within the first month or so of a campaign. However, it can be a lot more expensive than other marketing platforms over the long-term such as SEO.
SEO (search engine optimisation) is a form of search marketing that focuses on organic search through search engine platforms such as Google. SEO can be a lot cheaper than other forms of marketing in the long term however there is generally a 6-12 month period before you’ll notice any return on investment.
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Social Media Marketing or SMM is a marketing approach that is increasing in popularity. Social Media Ads are great for getting driving traffic and converters from customers that wouldn’t normally search for your product. However there is a lower intent in social media ads when compared to search marketing.