8 Gainful Search Engine Optimization Hacks in Google Analytics (GA)

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8 Gainful Search Engine Optimization Hacks in Google Analytics (GA)

Google Analytics is the most used SEO measurement tool. This useful tool is important to offer you insights about how to optimize your website to derive traffic. The best and reasonable tool has come up as an ideal choice for many SEOs and Digital marketers. Today, we will discuss 8 useful Search Engine Optimization hacks in Google Analytics (GA). Get some idea and take your website to the heights of success now.

  1. Frame a custom alert or SEO dashboard

It is Google’s frequent activity to change the procedures. By this, there can be some variation in the traffic. And in return will have an effect on your website’s performance. It would be great to be updated so that you can do certain alterations in your Analytics report. If you see a sudden fall in the traffic that has come out of the left side, you can create an alert for that.

  • To make a custom alert, choose “Admin” in the taskbar on the left side.
  • Then, click on “Custom Alerts.”
  • Now, choose the “New Alert” button.
  • After doing this, configure the settings and click “Save Alert.”

With it, you can also set up a custom SEO dashboard. It can be quite useful as Custom Alerts. A custom SEO also offers a brief overview of useful SEO stats all at the same place.

It is a time saving tool and will be able to find every information at one place.

You can also have a choice to make a new custom dashboard. With it, you can import the current one that you can customize.

  1. Make failing pages rank higher

Well, content is an important part of any website. Nowadays, many bloggers are spending more time on creating a piece of content. When you take time in creating content, there will be a lesser number of articles published. But, the good thing is that you don’t have to create tons of new content to enhance SEO results.

As per a report few day back, Unbounce published a content for some days. During that time, they checked the old contents and improved them. And the results were great as expected.

Now, there is no need to spend hours on each post for enhancing results. You can do this by using a simple hack in Google Analytics by following the steps:

  • Log in to the Google Analytics account and find the “Search Console” button below “Acquisition.”

Imp: You must have Search Console integrated.

  • Now, find “Queries” in the “Search Console.” There you will find “Search Queries Report.”
  • Mostly, the queries will be like “not provided.” But the remaining high traffic search queries will come up right under the same.
  • On the extreme right, you will see the pages ranking according to the nature of search queries.

There is a theory that the results on Google’s page 1 are of higher quality as related to 2, 3, and 4. The results on page 2, 3, 4 can be good as page 1, and there is a way of doing it.

  • For that, click “advanced” option. From that point, set the “Average Position” to higher than “10.”
  • Save the results and you will see all the low-hanging results on the left, here clicks are below.
  • Now, you know how to increase the performance of the pages. You can now take action.
  • The next phase is to improve the pages to rank higher by enhancing the URL structure. You can also do it by applying “the skyscraper Technique” and more.

 

  1. Keep an eye on Referral Traffic to increase opportunities

To use referral traffic as a chance to build good relationships. See below-

  • To find the referral traffic report, go to “Acquisition.” Then click on “Referrals” below the “All Traffic” tab.
  • You can also use annotations to see what’s working and what’s not.

 

  1. Use Annotations to see what’s working & what’s not

Annotation creation is quite simple and valuable. Annotation (Note) is useful as you can annotate a new blog, annotate a page that has new keywords and more. The clients will be happy to see these annotations as it can update them with a click. If you leave annotations, it will keep on updating you what’s working for you and what’s not.

  1. Analyse Landing page Reports to increase engagement

You can now analyse the organic landing pages to check if it does not have any issue. You can find the report by visiting Acquisition > Search Console > Landing Pages. Having an eye on the landing pages can help you fix the issue of low traffic. Follow the steps and you will be able to maximize the results.

  1. Use Keyword Planner for more Keyword ideas

If you want to increase the reach of a website or product in Google Search, your keywords should be decent. You can use a possible combination of keywords to increase the reach. To enhance the usage of keywords, use Keyword Planner and see the difference by getting many ideas.

  1. Frame a Profile Filter to attain added keywords

The Queries report help you to analyse how the website is performing with the use of certain keywords. For this, you can craft a profile filter to get additional keywords in Google Analytics.

  • For creating it, click “Admin” present in the left taskbar. From that point click on “Filters” in the “View” column.
  • From there, make a filter by matching the selections. The filter then says Google Analytics to use a filter to a search term that matched the additional keywords.
  • By this, you can work on cumulative engagement by seeing the landing page reports.

 

  1. Restore leaking pages to match search intent in a productive way

Understanding the intention of your visitors is the most important thing. It is also the heart of search engine optimization. Before starting the task of finding the right keywords, it is essential to see whether the site is driving the traffic or not.

Now, how can you understand if the website drives the right traffic? You can find it by looking at keyword intent.

For example, there are 4 types of keyword intent, such as:

  • Navigational– Where users search for a website.
  • Investigational – Where users search info that may lead to a transaction.
  • Transactional – Where users are ready to buy.
  • Informational – Where users search for the reply to a question.

So, whenever you want to fetch traffic and earn returns, it is important to know about Keyword Intent. This method will help your visitors to achieve what they want.

Conclusion

The correct usage of these fruitful hacks of Google Analytics can help you achieve organic search rankings for websites. It will also help in fetching organic visitors to your website.

I am  working as SEO/blogger in Megicbyte Solutions , a leading Search Engine Optimization Agency in USA/India. He is an avid reader and other than his work, he has an interest in video marketing, writing, and assisting others in social groups. If you are interested in reading more interesting stuff  follow  Megicbyte Solutions on Google+

 

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