Marketing Strategy Services
The way we approach the marketing of a business is highly dependant on the type of business and the industry that the business operates in. For example, a business operating in the b2b(business to business) market would have less success with Facebook advertising and more success with a product such as Linkedin advertising, whilst the opposite would be true for a b2c client. As experts in the field of both direct and digital marketing, we would propose a marketing strategy that utilises the most suitable platforms for your budget and your business.
Digital Marketing Services
SEO (search engine optimisation) is a form of search marketing that focuses on organic search through search engine platforms such as Google. SEO can be a lot cheaper than other forms of marketing in the long term however there is generally a 6-12 month period before you’ll notice any return on investment.
PPC (pay-per-click) advertising is a form of search marketing that focuses on paid advertisements on Google. Unlike SEO, PPC provides fast results, you can expect to see a return on investment within the first month or so of a campaign. However, it can be a lot more expensive than other marketing platforms over the long-term such as SEO.
Social Media Marketing or SMM is a marketing approach that is increasing in popularity. Social Media Ads are great for getting driving traffic and converters from customers that wouldn’t normally search for your product. However there is a lower intent in social media ads when compared to search marketing.
Having a website is essential for any modern business. Here at SEO Article Heroes, we offer affordable solutions to web design. We’ll always be able to create a website that specifically meets your needs and won’t cost you a penny more than it has to.
Advertising your business or event through flyering is one of the oldest forms of marketing and to this day remains highly beneficial. You can directly target your customers by sending the flyers directly to their home, office or by handing them out to members of the public where this is a high footfall.
A menu’s design will reflect on the branding of your business. Investing in a well-structured menu that utilises images and graphics to demonstrate the style and feel of your business will achieve a demonstrable ROI.
In the digital age, it is sometimes easy to forget the importance of business cards. Though most business owners will find themselves in positions where they meet an important business contact and will want an easy to hand way of connecting.
Infographics are perfect for any content marketing campaign especially when your trying to explain to your clients a complicated concept or service related to your business. They’re also an easy and quick way to market your business through social media platforms.
In the digital world, it’s easy to believe that brochures have now been taken over by social media posts however, we believe that print marketing continues to have its value. Brochures present your business in physical format to your customers which they can’t click away from.
Posters are a great way of leaving a physical marketing copy of your business at key locations. Your customers will continuously walk past your advert reaffirming them subconsciously to buy your product or service.
Creating a roller banner that is eye-catching, conveys your message and is well-designed is essential for attracting customers. We endeavour to create banners that achieves your objectives.